Arab world based company Crepaway has several ________ from its rivals; it aims for good quality, good value, good customer service, and reasonable prices.
A) Demands
B) Points-of-difference
C) Competitive differences
D) Points-of-parity
E) Brand differences

Question

Quizplus · Accepted Answer

Points-of-difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand. Crepaway's focus on quality, value, customer service, and pricing are positioned as distinguishing factors that set it apart from competitors.

Arab World Based Company Crepaway Has Several ________ from Its