Circuit Techniques, Inc., specialized in the production of components for electrical fuse boxes. The company was forced into bankruptcy and liquidation following continuous demands for price concessions from its major customer, which was in turn under price pressure from the dominant retailer in the value chain for electrical products. Circuit Techniques, Inc., was a victim of:

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Circuit Techniques, Inc., experienced a value chain squeeze, which occurs when a company is pressured by its customers or suppliers to reduce prices or costs, often because those customers or suppliers are themselves under pressure. In this case, the major customer of Circuit Techniques, Inc., demanded price concessions due to pressure from the dominant retailer, leading to financial difficulties for Circuit Techniques, Inc.