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Value Migration or the Flow of Market Value from One

Question 36

Multiple Choice

Value migration or the flow of market value from one firm to another in the industry value chain occurs over time because:


A) Virtual integration has taken place across the value chain.
B) All firms in the value chain have cooperated to strengthen the weakest link.
C) One firm does a better job of serving customers than others.
D) One firm minimizes its channel costs.

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