It is possible for advertising to alter consumers' memories of their actual experiences.

Question

Quizplus · Accepted Answer

Research in psychology and marketing has shown that advertising can indeed alter consumers' memories of their experiences with a product or service, sometimes making them remember the experience as better or worse than it actually was. This phenomenon is related to the suggestibility of memory and the power of persuasive messaging.

It Is Possible for Advertising to Alter Consumers' Memories of Their