Which of the following is not an example of the importance of memory in consumer behavior?
A) Nostalgia advertising appeals.
B) A purchase decision based on what is remembered about the choice alternatives' attributes.
C) A consumption decision that is made while looking at what is available in the consumer's pantry.
D) Failing to remember it's time to change the oil in one's car.
E) All of the above are examples of the importance of memory in consumer behavior.

Question

Quizplus · Accepted Answer

Memory is not involved in making a consumption decision while looking at what is available in the consumer's pantry.

Which of the Following Is Not an Example of the Importance