Suppose consumers are asked to remember all the brands advertised during the Super Bowl. This is an example of what type of memory measure?
A) Unaided recognition
B) Unaided recall
C) Aided recognition
D) Aided recall
E) None of the above.

Question

Quizplus · Accepted Answer

Unaided recall refers to the ability of consumers to remember information without any prompts or cues. In this scenario, asking consumers to remember all the brands advertised during the Super Bowl without providing any hints or options is an example of unaided recall.

Suppose Consumers Are Asked to Remember All the Brands Advertised