The potential benefits of advertising repetition depend on:
A) how motivated consumers are to learn.
B) the amount and complexity of information contained within the advertisement.
C) the presence and amount of competitive advertising.
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

The potential benefits of advertising repetition depend on several factors: how motivated consumers are to learn (since more motivated consumers may pay more attention and thus benefit more from repetition), the amount and complexity of information contained within the advertisement (as more complex or voluminous information may require repeated exposure for effective communication), and the presence and amount of competitive advertising (since a high level of competitive advertising may necessitate more repetition to ensure a message stands out). Therefore, all three factors (A, B, and C) play a role.

The Potential Benefits of Advertising Repetition Depend On