In order to increase the number of subscriptions sold, magazines should frame the cost of the subscription on a per-issue price versus a per-year price.

Name: In order to increase the number of subscriptions sold, magazines should frame the cost of the subscription on a per-issue price versus a per-year price.
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Quizplus · Accepted Answer

Framing the cost on a per-issue basis makes the price seem lower due to the smaller numerical value, which can increase the perceived affordability and encourage more subscriptions.

In Order to Increase the Number of Subscriptions Sold, Magazines