Which of the following is not one of the ways celebrities are used in advertising?
A) Giving testimonials.
B) Giving endorsements.
C) Appearing as an actor or actress.
D) Serving as a company spokesperson.
E) Celebrities are used in all of these ways in advertising.
Correct Answer:
Verified
Q69: A change in beliefs or actions based
Q70: _ occurs when an individual conforms to
Q71: _ occurs when an individual actually changes
Q72: The term _ is used to refer
Q73: People are more likely to conform to
Q75: Which of the following represent dyadic exchanges?
A)
Q76: The informal transmission of ideas, comments, opinions,
Q77: Personal influence in the form of opinion
Q78: The characteristics of opinion leaders include:
A) being
Q79: _ refers to individuals who are the
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