Which of the following represent dyadic exchanges?
A) Word-of-mouth communication
B) Service encounters
C) Advertising
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Dyadic exchanges refer to two-way interactions between two parties, such as word-of-mouth communication and service encounters, where there is a direct exchange of information or services. Advertising, however, is typically a one-way communication from the advertiser to the audience.

Which of the Following Represent Dyadic Exchanges