Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:

$\begin{array}{lcccc} & & &\text{ Brand Beliefs } \\ \text{ Attribute} &\text{ Evaluation} & \text{ A }& \text{ B} & \text{ C} \\\hline \text{ Low price }& +2 & -1 & +2 & +3 \\ \text{ Sweet taste }& +3 & +3 & -3 & +3 \\ \text{ High in calories }& -3 & -1 & -1 & -1 \\\text{ Low carbonation }& -1 & +3 & -1 & -2 \\\end{array}$

-The results indicate that high calories are viewed as:

A) an unimportant attribute.
B) an undesirable attribute.
C) a desirable attribute.
D) a nonsalient attribute.
E) None of the above.