Product knowledge consists of:
A) product category knowledge
B) brand knowledge
C) persuasion knowledge
D) A and B
E) A, B, and C

Name: Product knowledge consists of: A) product category knowledge B) brand knowledge C) persuasion knowledge D) A and B E) A, B, and C
Brand: Quizplus
Rating: 4.8 (26 reviews)

Question

Quizplus · Accepted Answer

Product knowledge encompasses understanding the product category and the specific brands within that category, but not necessarily persuasion knowledge, which relates to understanding advertising and persuasion tactics.

Product Knowledge Consists Of