____ are consumers that possess very simple levels of product category knowledge whereas ____ are those that possess the amounts of product category knowledge
A) Product experts; product novices
B) Product novices; product experts
C) Trial purchasers; repeat purchasers
D) Repeat purchasers; trial purchasers
E) None of the above.

Question

Quizplus · Accepted Answer

Product novices are consumers with very simple levels of product category knowledge, while product experts are those with significant amounts of product category knowledge.

____ Are Consumers That Possess Very Simple Levels of Product