The first step of a brand image analysis is to:
A) assess brand awareness.
B) determine the consideration set.
C) identify the brand's associations.
D) look for knowledge gaps.
E) None of the above.

Question

Quizplus · Accepted Answer

The first step in a brand image analysis is to identify the brand's associations, as this helps in understanding how consumers perceive the brand and what attributes or characteristics they associate with it.

The First Step of a Brand Image Analysis Is To