The "young again"market consists of older consumers who feel, think, and buy young.
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Q17: Teen consumers are very brand loyal and
Q18: A cohort is any group of individuals
Q19: Baby boomers refers to the cohort of
Q20: Baby boomers hold relatively little power in
Q21: The "young again"segment includes the mature market,
Q23: Cognitive age is the number of years
Q24: Children are rarely involved in family purchase
Q25: Market segmentation is less important in dealing
Q26: The populations of the U.S., Japan, Canada,
Q27: Geodemography refers to where people live, how
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