Geodemography refers to where people live, how they earn and spend their money, and other socioeconomic factors.
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Q22: The "young again"market consists of older consumers
Q23: Cognitive age is the number of years
Q24: Children are rarely involved in family purchase
Q25: Market segmentation is less important in dealing
Q26: The populations of the U.S., Japan, Canada,
Q28: Exurbs are areas within the suburbs that
Q29: Geographically speaking, states are the most important
Q30: Market trends are pretty much the same
Q31: Age and income are the most frequently
Q32: According to Chapter 7, the greatest gains
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