Age and income are the most frequently used demographic variables for defining market segments.
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Q26: The populations of the U.S., Japan, Canada,
Q27: Geodemography refers to where people live, how
Q28: Exurbs are areas within the suburbs that
Q29: Geographically speaking, states are the most important
Q30: Market trends are pretty much the same
Q32: According to Chapter 7, the greatest gains
Q33: Income is defined as money from wages
Q34: Although income determines what consumers can buy,
Q35: Consumption is heavily influenced by what consumers
Q36: Wealth is a measure of a family's
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