Psychographics is an operational technique to measure lifestyles.
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Q48: Social values define "normal"behavior for a society
Q49: Personal values define 'normal' behavior for an
Q50: Laddering is a technique by which companies
Q51: Laddering seeks to uncover the linkages between
Q52: Lifestyle is a summary construct representing the
Q54: AIO measures assess consumers' attitudes, income and
Q55: A widely used approach to lifestyle marketing
Q56: Demographics are defined as:
A) a market segment
Q57: Demographic analysis is used:
A) for developing descriptors
Q58: Macromarketing is:
A) the aggregate performance of marketing
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