Demographics are defined as:
A) a market segment description.
B) the size, structure, and distribution of a population.
C) people with the need and ability to buy.
D) All of the above.
E) None of the above.
Correct Answer:
Verified
Q51: Laddering seeks to uncover the linkages between
Q52: Lifestyle is a summary construct representing the
Q53: Psychographics is an operational technique to measure
Q54: AIO measures assess consumers' attitudes, income and
Q55: A widely used approach to lifestyle marketing
Q57: Demographic analysis is used:
A) for developing descriptors
Q58: Macromarketing is:
A) the aggregate performance of marketing
Q59: Which of the following questions are not
Q60: Economic demographics focus on:
A) the world's economies.
B)
Q61: If an industrial firm wanted to understand
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents