The most notable difference between the consideration set and the retrieval set is that the size of the retrieval set is always larger than the size of the consideration set.

Question

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The consideration set refers to the subset of brands or products that a consumer evaluates when making a purchase decision, while the retrieval set includes all brands or products that the consumer can recall from memory. The size of the retrieval set is not always larger than the consideration set, as the consideration set is specifically the subset of the retrieval set that the consumer seriously considers.

The Most Notable Difference Between the Consideration Set and the Retrieval