Gaining entry into the consideration set is a top business priority. Failure to do so means that a company's offering will not be purchased.

Question

Quizplus · Accepted Answer

The consideration set is the group of brands or products a consumer evaluates as options for a potential purchase. If a company's offering is not included in this set, it significantly reduces the chance of being chosen by the consumer, as the consumer may not even be aware of or consider the company's product or service during the decision-making process.

Gaining Entry into the Consideration Set Is a Top Business