According to a funnel search strategy, consumers begin their Internet search by entering ____ into a search engine.
A) a particular brand name
B) a generic term
C) a particular retailer's name
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

A funnel search strategy typically starts with consumers entering a generic term into a search engine, then narrowing down their search based on the results they find.

According to a Funnel Search Strategy, Consumers Begin Their Internet