As a rule of thumb, a company should:
A) pay as much attention to the prices of its competitors as do consumers in its target market.
B) pay less attention to the prices of its competitors than do consumers in its target market.
C) pay attention to the prices of its competitors regardless of what consumers may do.
D) ignore the prices of its competitors regardless of what consumers may do.
E) always sell its product for less than the competition.

Question

Quizplus · Accepted Answer

A company should pay as much attention to the prices of its competitors as do consumers in its target market to remain competitive and meet consumer expectations.

As a Rule of Thumb, a Company Should