When evaluating choice alternatives, consumers may:
A) rely on pre-existing evaluations.
B) construct a new evaluation using a categorization process.
C) construct a new evaluation using a piecemeal process.
D) B and C
E) A, B, and C

Question

Quizplus · Accepted Answer

Consumers can rely on pre-existing evaluations or construct new evaluations using either a categorization process or a piecemeal process.

When Evaluating Choice Alternatives, Consumers May