When recognition at the point-of-purchase determines the consideration set, a manufacturer's marketing strategy should emphasize:
A) the product's price.
B) the packaging of the product.
C) competitors' prices.
D) brand name recall.
E) None of the above.

Question

Quizplus · Accepted Answer

Packaging is crucial at the point-of-purchase as it can attract attention and influence the consumer's decision to include the product in their consideration set.

When Recognition at the Point-Of-Purchase Determines the Consideration Set, a Manufacturer's