The attraction effect suggests that the introduction of a/n ____ brand into the consideration set causes the other brands in the set to be evaluated ____.
A) inferior; less favorably
B) inferior; more favorably
C) superior; less favorably
D) superior; more favorably
E) There is no attraction effect.
Correct Answer:
Verified
Q57: Consumers are more likely to search when
Q58: There is _ relationship between consumer knowledge
Q59: As a rule of thumb, a company
Q60: A recent survey of consumer search
Q61: The consideration set:
A) consists of those alternatives
Q63: When recognition at the point-of-purchase determines the
Q64: When evaluating choice alternatives, consumers may:
A) rely
Q65: Product evaluations constructed through a categorization process
Q66: Brand extensions should be most effective when:
A)
Q67: A _ is a restriction or requirement
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