Product evaluations constructed through a categorization process are based on:
A) association with a category.
B) association with an endorser.
C) piecemeal, attribute-by-attribute assessments.
D) the attraction effect.
E) comparisons against cutoffs.

Question

Quizplus · Accepted Answer

Product evaluations through categorization rely on the association a product has with a particular category, influencing how consumers perceive and evaluate it based on the characteristics and attributes commonly associated with that category.

Product Evaluations Constructed Through a Categorization Process Are Based On