Brand extensions should be most effective when:
A) the core or parent brand is well liked.
B) the product categories of the extension and core brand are similar.
C) the product categories of the extension and core brand are dissimilar.
D) A and B
E) A and C

Question

Quizplus · Accepted Answer

Brand extensions are most effective when the parent brand is well liked (A) and when the product categories of the extension and the core brand are similar (B), as this leverages the parent brand's equity and ensures relevance and familiarity to consumers.

Brand Extensions Should Be Most Effective When