Which of the following could serve as a signal to consumers in making judgments about a product's quality?
A) Price
B) Warranty
C) Brand Name
D) A and C
E) A, B, and C

Question

Quizplus · Accepted Answer

Price, warranty, and brand name all serve as signals to consumers about the quality of a product. Price can indicate the level of quality or luxury. A warranty offers assurance of the product's durability or reliability. Brand name can be associated with a reputation for quality based on past experiences or marketing.

Which of the Following Could Serve as a Signal to Consumers