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In Comparison with Final Consumers, Organizational Buyers' Perception of the Degree

Question 8

Multiple Choice

In comparison with final consumers, organizational buyers' perception of the degree of risk involved can be:


A) very low all the time given that organizational support is available if something goes wrong
B) very high which means they end up spending more time in deliberation and in evaluating various alternatives
C) moderate all the time irrespective of the nature of product purchased
D) non-existent all the time

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