The traditional lifestyle segmentation aims to build:
A) psychographic profiles from segments from relatively small data set and expands these to generalise patterns within the larger population
B) database including names and addresses of those who claim to be interested in specific products, brands and services
C) database of existing and new customers with a listing of their features
D) likelihood of engaging in a consumption related activity
Correct Answer:
Verified
Q6: Asking consumers to indicate their involvement with
Q7: Cookies are examples of:
A) contemporary life style
B)
Q8: The main initial source of data for
Q9: The Henley Centre's 1978 prediction regarding household
Q10: Which of the following announced the scrapping
Q12: Information privacy refers to:
A) the amount of
Q13: By definition transactional data provides:
A) A historical
Q14: RFM is 'Retain, Fragment and Metrics'.
Q15: RFID tags might replace bar codes.
Q16: The first geodemographic system was MOSAIC.
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