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The Traditional Lifestyle Segmentation Aims to Build

Question 11

Multiple Choice

The traditional lifestyle segmentation aims to build:


A) psychographic profiles from segments from relatively small data set and expands these to generalise patterns within the larger population
B) database including names and addresses of those who claim to be interested in specific products, brands and services
C) database of existing and new customers with a listing of their features
D) likelihood of engaging in a consumption related activity

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