By definition transactional data provides:
A) A historical perspective on customer buying patterns
B) A list of lifestyle statements relevant to marketers
C) Names and addresses of consumers who go to supermarkets
D) An explanation of why consumers buy a particular brand

Question

Quizplus · Accepted Answer

Transactional data primarily records the history of customer purchases and interactions, which can be analyzed to understand buying patterns over time.

By Definition Transactional Data Provides