Who said in 2004 that R should stand for 'relevance' and not 'relationship'?
A) Jones and Sasser
B) Humby
C) Brown
D) Keaveney

Name: Who said in 2004 that R should stand for 'relevance' and not 'relationship'? A) Jones and Sasser B) Humby C) Brown D) Keaveney
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Question

Quizplus · Accepted Answer

Humby in 2004 suggested that in the context of customer loyalty, the 'R' should stand for 'relevance' rather than 'relationship', emphasizing the importance of relevant offers and communications in building customer loyalty.

Who Said in 2004 That R Should Stand for 'Relevance