The use of our senses in company-consumer interaction is an example of:
A) Guanxi
B) experimental consumption
C) deterministic models
D) NBD model

Question

Quizplus · Accepted Answer

The use of our senses in company-consumer interaction is an example of experimental consumption, which focuses on the experiential aspects of consumption, such as how products or services can appeal to the senses or create memorable experiences.

The Use of Our Senses in Company-Consumer Interaction Is an Example