Which of the following is not a criterion for acceptance of innovations suggested by Rogers?
A) The degree to which a product is consistent with consumers' current values, cognitions and behaviours
B) The degree to which an item has a sustainable, competitive, differential advantage over other product classes, product forms and brands
C) The degree to which a product can be tried on a limited basis or divided into small quantities for an inexpensive trial
D) The degree to which people are open minded about new technologies such as the internet
Correct Answer:
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