Which of the following correctly describes buzz marketing?

Question

Quizplus · Accepted Answer

a. Planting a company representative in a social setting with a view to spread positive word of mouth about a particular product or brand.
This strategy involves subtly promoting the product or brand in casual conversations, without making it obvious that it is a marketing effort. The idea is to generate excitement and anticipation about the product, encouraging people to talk about it with others, thus creating a "buzz" around it.

Which of the Following Correctly Describes Buzz Marketing