The Late Majority tend to be sceptical and need much pressure from peers before they adopt. They are below average in terms of income, status and education, etc. They adopt when they perceive little risk, perhaps when they see others like themselves using an innovative product.

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The Late Majority are characterized by skepticism towards innovations and usually adopt new products or technologies when they have been widely accepted by others. They tend to have below-average social status, financial liquidity, and are more cautious, adopting only after seeing many others do so and perceiving minimal risk.

The Late Majority Tend to Be Sceptical and Need Much