What is the Kirton adoption innovation continuum?
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Q26: Stimulating Opinion Leadership is concerned with encouraging
Q27: What is meant by 'adoption'?
Q28: What is 'advocacy'?
Q29: What is meant by diffusion-adoption of innovations?
Q30: What is innovativeness in a consumer?
Q32: What are market mavens?
Q33: What is an opinion former?
Q34: What is an opinion leader?
Q35: What is meant by 'word of mouth'?
Q36: What are discontinuous innovations?
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