What is an opinion leader?
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Q29: What is meant by diffusion-adoption of innovations?
Q30: What is innovativeness in a consumer?
Q31: What is the Kirton adoption innovation continuum?
Q32: What are market mavens?
Q33: What is an opinion former?
Q35: What is meant by 'word of mouth'?
Q36: What are discontinuous innovations?
Q37: What are dynamically continuous innovations?
Q38: What are continuous innovations?
Q39: What is the compatibility criterion for the
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