Ethnic minority consumers with strong sense of ethnic identification are less likely to recreate their own culture than those who care less about their ethnic origin.

Question

Quizplus · Accepted Answer

Ethnic minority consumers with a strong sense of ethnic identification are more likely to recreate their own culture as they often seek to maintain and express their cultural heritage, which includes purchasing products and engaging in activities that reflect their ethnic background.

Ethnic Minority Consumers with Strong Sense of Ethnic Identification Are