Irrespective of the country of origin, the ethnic minority community is the fastest-growing segment of the total population in the UK.
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Q19: Collectivist cultures tend to hold an independent
Q20: Use of humour can be particularly effective
Q21: Consumers often use the country of origin
Q22: Assimilation and integration are same concepts as
Q23: Acculturation recognizes the fact that the process
Q25: Ethnic minorities in the UK represent the
Q26: Berry (1980) identified a model of acculturation
Q27: Ethnic minority consumers with strong sense of
Q28: Family, friends and media, and commercial, educational
Q29: As per Sclater (2002), many ethnic segments
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