Which of the following illustrates a form brand hijacking?
A) A group of brand fanatics suggest taking physical action against the brand by boycotting the brand
B) A serendipitous hijack in which brand fanatics seize control of a brand's ideology, use and persona
C) A group of brand fans launching a competitive brand to create rivalry in the market and a balance of power
D) Fans of brand abandoning the brand given their fears that the brand has grown too big
Correct Answer:
Verified
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