Utilitarian influence concerns a degree of conformity with the behaviour or norms of a group with which the consumer wants to identify.

Name: Utilitarian influence concerns a degree of conformity with the behaviour or norms of a group with which the consumer wants to identify.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Utilitarian influence involves conforming to the expectations or norms of a group to gain rewards or avoid punishments, aligning with the behavior of a group the consumer wants to identify with.

Utilitarian Influence Concerns a Degree of Conformity with the Behaviour