An ephermal and unstable grouping of consumers who are joined together by sharing emotions, feelings and passions on a relatively small scale is termed as a tribe.

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A tribe in marketing refers to an ephemeral and unstable grouping of consumers who are joined together by sharing emotions, feelings, and passions, often on a relatively small scale, forming around shared interests or affinities.

An Ephermal and Unstable Grouping of Consumers Who Are Joined