Consumers can vary in their susceptibility to interpersonal influences and some consumers can be more susceptible to social or interpersonal influences than others and vice versa.

Question

Quizplus · Accepted Answer

Consumers indeed vary in their susceptibility to interpersonal influences due to differences in personality, self-confidence, need for approval, and other individual characteristics, making some more prone to be influenced by social or interpersonal factors than others.

Consumers Can Vary in Their Susceptibility to Interpersonal Influences and Some