Disconfirmation Is the Difference Between Pre-Purchase Expectations and Post-Purchase Perceptions
Disconfirmation is the difference between pre-purchase expectations and post-purchase perceptions about well the product actually performed.
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Q6: Attribution theory seeks to explain what?
A) Attribution
Q7: Which of the following is a valid
Q8: Sherif's social judgement theory (1965) explains what?
A)
Q9: Impulse buying is always associated with the
Q10: Compensatory impulse buying occurs when the buyer
Q12: Complaining behaviour, word of mouth advertising and
Q13: The level of cognitive dissonance is a
Q14: When consumers are highly involved with an
Q15: Low involvement leads to a central route
Q16: Feel products are considered by consumers primarily
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