The level of cognitive dissonance is a function of the importance of word of mouth to the individual.
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Q8: Sherif's social judgement theory (1965) explains what?
A)
Q9: Impulse buying is always associated with the
Q10: Compensatory impulse buying occurs when the buyer
Q11: Disconfirmation is the difference between pre-purchase expectations
Q12: Complaining behaviour, word of mouth advertising and
Q14: When consumers are highly involved with an
Q15: Low involvement leads to a central route
Q16: Feel products are considered by consumers primarily
Q17: Elaboration likelihood Model is based on the
Q18: A consumer's tendency to complain may be
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