The bandwagon effect (Nancarrow et al., 2004) explains:
A) the tendency of respondents in attitude research to give the answers they imagine the interviewer wants to hear
B) consumer attitudes towards a brand
C) consumers intentions to purchase a brand on a regular basis
D) the extent to which consumers admire advertising appearing on TV

Question

Quizplus · Accepted Answer

The bandwagon effect describes a psychological phenomenon where individuals do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override. This can include giving answers in research they think are expected or desired by others, such as an interviewer.

The Bandwagon Effect (Nancarrow Et Al., 2004) Explains