As per operant conditioning, a supermarket can increase the probability that a shopper will shop again at their store by offering a price reduction at the time of purchase.

Question

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According to operant conditioning, behaviors followed by positive consequences (reinforcements) are more likely to be repeated. A price reduction acts as a positive reinforcement, increasing the likelihood that the shopper will return to the store.

As Per Operant Conditioning, a Supermarket Can Increase the Probability