The degree of brand awareness, brand recognition and/or recall aroused in the respondants by the advertisements is a measure of consumer attitude.

Name: The degree of brand awareness, brand recognition and/or recall aroused in the respondants by the advertisements is a measure of consumer attitude.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand awareness, recognition, and recall are measures of consumer awareness and memory of a brand, not directly of consumer attitude, which involves feelings and evaluations towards the brand.

The Degree of Brand Awareness, Brand Recognition And/or Recall Aroused